Why malls use our services
Shopping centres sit with a lot of customer data (names, phone numbers, emails, addresses, etc) but it is never utilised beyond sending weekly emailers and smses.
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We believe this data can be utilised better - for targeting purposes. Hundreds of thousands of Rands are spent by shopping centre marketing teams, trying to drive (1) new feet to the mall and (2) retain current feet. However, the challenge is that marketing is then done blindly simply because marketing teams just do not know how to target their markets (usually it is left to in-mall campaigns and ineffective social media content).
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Our #Digi360 solution for shopping centres looks at integrating the shopping centre within the customers' buying journey. When shoppers are looking for a specific shop, they will either ask a friend or Google. Our job is to ensure they find your shopping centre when they do Google their favourite store, when they are driving and using Google Maps or simply when they're looking for a birthday gift for a friend.
How do we do this?
Google Maps Advertising
Using Pinned Location Ads, when shoppers are driving and are using Google Maps to navigate and they pass your mall, we can use pinned location and to highlight your key offerings.
Search Engine Advertising
When shoppers are looking for their favourite shops, they will 7/10 times search for it on Google. Using search ads, we will target specific keywords that talk to your tenants and their products to drive feet to your mall.
Lead Generation for Gift Card Sales
Gift cards are great for shoppers who want to get gifts for loved ones but do not want to be restricted to one store or product. Our lead generation service provides (1) sales lead generation, (2) cold calling and lead conversion services, and (3) digital gift card administration.